FACULTY OF ECONOMICS AND MANAGEMENT - CULS PRAGUE

Introduction

HUBRU (Human Behavior Research Unit) is the world-unique workplace within the FEM CULS Prague. HUBRU is a combination of two laboratories: Usability Lab and Virtual reality Lab. Both of those laboratories have a biofeedback and eye tracking support. HUBRU represents a breakthrough in the human behaviour research field.

This workplace was build as the primary objective of the HUBRU project which was financed from the Research and Development for Innovation Operational Program (OP RDI) in the amount of almost CZK 33 million, and the Faculty's contribution exceeding CZK 6 million.