expected impact:
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increased understanding of the nature of management and other processes that influence the delivery of public goods by different types of farming and forestry systems in Europe (e.g. by means of a solid inventory)
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development of robust mechanisms and tools for a) measuring and valorising public goods (including in terms of value streams, as relevant) as well as for b) establishing the contributions of the agricultural and forestry sectors to the sustained delivery of these goods
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formulation of appropriate policies, incentives, service models and win-win scenarios to reduce conflicts between productivity objectives in primary production and the delivery of ecosystems services and other public goods
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overall, increased sustainability of primary production by reducing the negative impacts and enhancing the positive contributions of the agriculture and forestry sectors to public goods
http://ec.europa.eu/research/participants/portal/desktop/en/opportunities/h2020/topics/2292-isib-01-2014.html